What is data worth to your organization?
What does data power?
Organizations that want to stay competitive must be able to leverage the power of data to drive better decision-making, gain insights into customer behavior, and create personalized experiences that initiate loyalty and engagement. However, this requires more than just collecting data - it requires a strong data readiness posture.
Data powers the digital revolution
Taken from the Podcast The Visionary's Guide to the Digital Future, Episode 2, Season 1, 2023.
For Visionaries:
- Expertise: Our team has done over 1,000 digital analytics deployments since 2004.
- Methodology: LCG leverages powerful, proprietary automation to accelerate and standardize analytics deployment and maintenance.
- Consultative: We begin every project with an understanding of your KBO's and we build your reports, dashboards, and alerts to fit.
For Builders:
- Data Architecture: We take a proven approach to building out enterprise data layers.
- Innovation: LCG provides a SaaS-based application to our clients to automate their data layer, Solutions Design Reference (SDR), and deployments.
- Governance: LCG uses innovative tag auditing solutions to ensure data quality.
LCG partners with the Digital Analytics innovators:
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Adobe Analytics
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AT Internet
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Google Analytics
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Tealium
What would you do differently across all of your communications and digital channels if you were better able to segment your customers?
It only takes 30 seconds to create a segment in Adobe Analytics
Discover the 6 Dimensions of Customer Segmentation